60% More Conversions

60% more conversions: The Surprising Impact of High-Performing Websites

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Did you know that website speed can make or break your online success? According to research, 47% of people don’t wait for more than two seconds for a web page to load.

Moreover, Google considers website speed as a ranking factor, especially for mobile devices. This means that if your website is slow, you are losing potential customers and hurting your SEO performance.

In this blog post, we will explain the importance of website speed for your business.

Website speed is not just a technical issue; it is a crucial factor that affects your user experience, conversion rate, and brand reputation. Here are some of the benefits of having a fast website:

  • User experience: A fast website creates a positive first impression for your visitors and makes them more likely to stay and explore your site. On the other hand, a slow website frustrates your users and makes them bounce to your competitors. A study by the BBC found that they lost 10% of their users for every additional second it took for their pages to load.
  • Conversion rate: A fast website also helps you convert more visitors into customers, subscribers, or leads. Multiple studies have shown that website speed affects conversion rate, or the rate at which users complete a desired action. For example, Walmart discovered that improving page load time by one second increased conversions by 2% That means that if your conversion rate is 3%, you could boost it to 5% by improving your website speed by one second. That’s over 60% increase in conversions!
  • SEO performance: A fast website can also boost your organic traffic from search engines, as Google favors fast-loading sites over slow ones. Google has also introduced a new ranking signal called Core Web Vitals, which measures the quality of user experience based on three aspects: loading, interactivity, and visual stability. To rank well on Google, you need to optimize your website's speed and performance for these metrics.

Website speed is not something that you can ignore or neglect, as it can have a huge impact on your online success.

If you need help optimizing your website's speed and performance, you can contact us at Novvum, a full-service web solutions firm that specializes in building high-performance digital solutions.

We have a team of experts who can help you with web development, web design, SEO, and more. You can book a free consultation by visiting us at novvum.io

Sources - https://www.websitebuilderexpert.com/building-websites/website-load-time-statistics/

https://bloggingwizard.com/page-load-time-statistics/

https://www.cloudflare.com/learning/performance/why-site-speed-matters/

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